Why you need an Association Website?

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It is essential for an Association to be in control of the content generated on the web about them.

Association Websites by Neighborhood Notices

But besides having a properly designed and optimized community website there is a lot more a site can do when it comes to damage control.

The following incident can can happen anywhere and does all the time:

NeighborhoodNotices you need a website
Why you need a website

At a gorgeous Town Home and Single family development a terrible disaster occurred.

  • This association has it all, community pool, tot lot, clubhouse, walking trail, you name it.
  • Tragedy struck swat teams were called in and a home was riddled with bullets.
  • Inside the homeowner lay dead.
  • The residence was listed by the heirs for pennies of it’s true value.
  • You can control your homeowner’s landscapers but not your homeowners.

 

Neighborhood Notices that google is watching

 

Before the Neighborhood Notices Association website, if you google the HOA name guess what came up? BAD NEWS was the #1 search result.

 

 

It is essential for an Association to be in control of the content generated on the web about them. An excellent true Neighborhood Notices story making this very point in point is told below. This can be you: • At a gorgeous multi-use (town home and Single family) a horrible tragedy occurred. • This association seemingly had it all, community pool, tot lot, clubhouse, walking trail, you name it and the amenity was there. • You can control your property assets but you cannot control your homeowners. • Tragedy struck swat teams were called in and a gorgeous home was riddled with bullets. • Inside the homeowner lay dead. • The home was listed by the heirs for pennies of its value. How would you like to live in that community? Before the Neighborhood Notices Association website, if you googled the HOA name guess what came up? Right you got it MURDER was the #1 search result. In came the neighborhood Notices web design team to the rescue. • We SEO’d our fingers off. And within a few weeks a magical thing happened. • The MURDER went to page #3. Hey who digs that far in search results? • So before you think “it can never happen in our lovely community” think again. • Do the words Treyvon Martin ring a bell? That is exactly why you need a community website. I can go on and on and blah about social media. BUT if you are not in charge of you social media maybe someone is saying some seriously damaging things about your community. How does that help you with your property values? So yes having an association does help engage the homeowners. • How happy are the homeowners when they are unable to sell the biggest asset? • Who wants to live in a community where tragedy struck? • Do you want an unhappy homeowner talking trash about you? • Like I say: “Good news travels slow, bad news is viral.” I think you know the answer; youNeigborhood Notices to the rescueIn came the neighborhood Notices web design team to the rescue.

  • We SEO’d our fingers off. And within a few weeks a magical thing happened.
  • The INCIDENT disappeared from the 1st page.
  • So before you say “it can never happen here” think again.
  • Do the words Trayvon Martin ring a bell? (see Acri Community Realty on HOA security)

 

 

Neighborhood Notices that google is watchingThat is exactly why you need a community website.

We can go on repetitively about social media. You need to be in charge of your online brand.  Maybe someone is saying some seriously damaging things about your community. What is the best way to control bad press?

 

 

 

Neighborhood Notices controls bad newsSo yes, having an association website does help engage the homeowners as well as protecting their property values.

  • Remember –  “Good news travels slow, bad news is viral.”
  • I think you know the answer; you better get a website for your community today.

 

 

 

 

Resources:

Association Website Content Strategies  by Amy Eddins

5 things your membership site is doing wrong by Christina Smith